The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
Wall Street Journal Bestseller and #1 Amazon Sales Book!
...available NOW at Amazon.com!
- Don't spill your candy in the lobby.
- Money DOES grow on trees.
- People buy in spite of the hard sell, not because of it.
- Work smart, not hard.
Until now, these unique rules (and 45 more) were given out only to Sandler® clients in training and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.
Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?
Are great salespeople born with a special gift--perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.
Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training® CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.
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Sandler has given me a once in a lifetime opportunity to instill its enriching values into my daily life. In work environment I feel superior and distinguished among my colleagues. I have become a much wiser communicator. From job interviews to management, I feel empowered by the idea that I possess the imperative skills that I need to successfully undergo challenges.
I now am able to confidently and readily tackle any dilemmas that may arise by applying the unforgettable problem solving strategies that I learned from the Sandler training. This experience has opened my eyes and I try to pay it forward by helping others find more effective ways to manage stress.
Sandler Training not only paved the way for me to challenge my intellect and advance my skills in sales and training, it transformed the way I approach life completely.
Thamer Momani
Group Sales & Marketing Manager